"The most beautiful flower exhibition" - International Hortiflore & Homegardening Exhibition
"The most beautiful flower exhibition" - International Hortiflore & Homegardening Exhibition
"The First Grand Event" - China Floriculture Retail Forum
1. International Hortiflore & Homegardening Exhibition——The largest exhibition for flower and horticulture consumer in China, known as "The most beautiful flower exhibition" in the industry
From July 16 to 18, 2015, the "First International Hortiflore & Homegardening Exhibition " (hereinafter referred to as "IHHE"), sponsored by the China Flower News and the China Chamber of Commerce for the Import and Export of Food, Soil and Livestock, was held at the same time as the China Floriculture Retail Forum. So far, "one Exhibition and one Forum " has been successfully held for seven times, and the IHHE has also been honored as "the most beautiful flower exhibition" by the industry.
"The most beautiful flower exhibition" is different from other flower exhibitions that serve the horticultural production end. It mainly serves the horticultural consumption end. Flowers, flower art, potted flowers, new materials, import and export flower implements, dried flowers and immortal flower products and other exhibits are the mainstream.
In 2019, the IHHE held in Kunming was an unprecedented event - the main exhibition area was 50000 square meters, and the four exhibition halls gathered new products and hot money in six fields, including global flowers and plants, flower breeding, flower processing, flower materials, facilities and equipment, and flower training institutions.
47 flower and horticultural enterprises and more than 400 domestic flower enterprises from 18 countries including the Netherlands, Israel, Japan, Germany, the United States, Sweden and the United Kingdom participated in the exhibition. All the well-known enterprises in the industry, such as Anzur of the Netherlands, Youhe Lotus of the Netherlands, Fondeberger of the Netherlands, Deluxe of Belgium, Wuzhou Flowers, Nanguoshan Flowers, Yunnan Aibida, New Eucalyptus Agriculture, Otis, Shanghai Seed Industry Group, Huahai International Flower Art Institute of the Netherlands, New Zizhu Business School, Koreshan of the Netherlands, Lemo Hall, etc., participated in the exhibition.
The three-day exhibition attracted nearly 70000 people from all over the country, as well as from Southeast Asia, Europe and the United States, and Japan, including more than 5000 exhibitors from national famous flower shops, and nearly 30000 professional visitors, with an initial transaction value of 300 million yuan.
In 2021, the popularity of the IHHE held in Wuxi will not decrease, attracting more than 400 enterprises from nearly 15 countries and regions to participate in the exhibition, making it the most popular home gardening exhibition in 2021.
"The most beautiful flower exhibition" is praised by the audience as "flowers like sea and people like tide". In addition to tens of thousands of offline visitors, there are also millions of practitioners "watching the exhibition on the cloud". IHHE has become a fashion standard leading the consumption of flowers and gardening in China.
2. China Floriculture Retail Forum（2001-2021）——The industry recognized "The First Grand Event in China's flower shop industry"
China Floriculture Retail Forum (hereinafter referred to as the " CFRF ") was founded by the China Flower News in 2001. It is held once a year, and has been held for 21 times so far. It is recognized by the industry as " The First Grand Event in the Chinese flower shop industry".
Adhering to the idea of "promoting the exchange of front-end production and terminal sales, and promoting the high-quality development of the flower industry", the CFRF has built an exchange and display platform for the flower shop industry across the country and even the world. Every florist who pays attention to their own growth will participate in the " CFRF ". During the three-day meeting, they will gain：
⑴ The most popular international and domestic flower design information
International flower masters, champions of international flower competitions, flower masters, new flower artists, flower pop stars... flower awards that follow international fashion and fashion trends. The CFRF can be called the annual flower festival of the flower shop industry.
⑵ The most cutting-edge and hot industry topics
From the supply chain of the flower industry to the operation and management of the terminal flower stores, from the most fashionable micro-marketing to leading the flower consumption trend, each year's CFRF will launch various cutting-edge, hot and difficult topics in the industry, and well-known flower retail enterprises will sit and talk, and each lecture will trigger profound thinking on the field and outside.
⑶Get rich industry resources
Enrich human resources, meet leading figures in various fields of the flower industry, make more business partners, obtain more development opportunities, and expand the potential of more……
Classic review of the "21 years" of the CFRF:
At the first CFRF, famous florists from Hong Kong, Taiwan and the mainland of China gathered, and the CFRF promoted the exchange of flower art among the three places across the Taiwan Straits
At the second CFRF, Lin Huili, the third runner of the "World Cup" flower competition and Taiwan's famous flower artist, introduced the international cutting-edge flower art to the mainland of China
At the 3rd CFRF, Jinghua, a famous Taiwan flower simulation enterprise, demonstrated its exquisite flower simulation design skills in its flower making performance.
At the 4th CFRF, the discussion forum on flower shop management received a warm response.
At the 4th CFRF, Belgian flower master Thomas showed his exquisite European flower art, leading the trend of flower art.
At the 5th CFRF, the three leading figures in the flower industry and the senior masters of Chinese flower arrangement, Wang Lianying, Cai Zhongjuan and Wang Shaoyi, gathered together. Lin Xiude, president of the Asian Flower Shop Association, attended as a guest.
At the 6th CFRF, Gao Yijing, a Taiwan florist who won the Gold Award for American banquet design, presented high-end banquet design works.
At the 7th CFRF, Li Jiawei, the winner of the "Taiwan Cup" flower art competition, showed his exquisite architecture skill for the first time, which is still popular today.
At the 8th CFRF, the famous Japanese wedding floral designer Hiroko Sugimoto came to China for the first time to show the audience the gorgeous banquet design.
At the 9th CFRF, the topic of "how to manage simulation flowers by classification" was raised for the first time, causing widespread concern among delegates.
At the 16th CFRF, the night of the flower school was very popular. Gao Yan, a famous flower artist in Singapore, presented a novel human body decoration.
At the 17th CFRF, the top, second and third runners of the "World Cup" flower art competition performed together for the first time, presenting a top flower art feast for Chinese audiences.
At the 18th CFRF, the internationally influential "European Cup" flower design competition was launched.
At the 19th CFRF, the flower show held at the largest flower auction center in Asia surprised the audience.
At the 20th CFRF, new and cutting-edge domestic flower shops gathered, and avantgarde flower art led the trend.
3. CFRF + IHHE =international brand exhibition with 60000 visitors
Each year, the CFRF and the IHHE have a theme. In the form of offline physical exhibition+cloud exhibition, a series of activities are carefully planned in the way of "lecture+forum+exhibition+flower performance+theme show", and an international and domestic business exchange and cooperation platform for the whole flower industry chain integrating cutting-edge release, trend analysis, exhibition display, trade negotiation, purchase and order, and interactive experience is built.
One Exhibition and one Forum not only has great repercussions in the domestic flower shop industry, but also attracts special reports from many newspapers and television stations at home and abroad every year.
4." One Exhibition and one Forum ", leading a better life for the people
The holding of the CFRF and IHHE is of great significance to meet the growing needs of the people for a better life, accelerate the improvement of the modern system of the flower industry, shorten the distance from the international design level, and promote the leap of flower production and trade.
Home gardening is known as "the shining point of green economy". According to incomplete statistics, in 2019, the scale of China's flower e-commerce market was 18.21 billion yuan, while the scale of traditional offline market transactions was several times that of online market. China's flower and horticulture market had already grown into a hundred billion level market.
5."One Exhibition and one Forum" promotes the process of urban beautification and internationalization
CFRF and IHHE are the only international level exhibition with the dual characteristics of fashion, beauty, nature and ecology among all exhibitions in China at present. Their holding, on the one hand, will greatly promote the development of urban flowers and related industries - aggregate industrial support policies, expand the scale of flower industry, and guide residents' flower consumption; On the other hand, they are also vivid marks of China's high-quality development and spiritual civilization construction.
6. China Flower News, the organizer of the CFRF and IHHE - the authoritative mainstream media platform of the Chinese garden and flower industry
China Flower News, affiliated to the Economic Daily Group, was founded in Beijing in 1985. It is the mainstream professional media in China's garden and flower industry, covering the five fields of flowers and plants, nursery seedlings, garden landscape, flower shop, and home garden gardening. Now it has developed into the most influential industry media platform integrating newspaper, new media, and brand activities.
China Flower News has created "The First Grand Event" of China's flower shop industry - China Floriculture Retail Forum, "the most beautiful flower exhibition" - International Hortiflore & Homegardening Exhibition, built WeChat matrix such as "China Flower News", "flower shop gardening special issue", the live broadcast platform of "flower shop flower art lecture hall", video number, today's headlines, B station, small red book and other new media platforms, with a total of 500000 professional fans, It has strong communication power and influence in the garden and flower industry.
In 2021, China Flower News and China Entrepreneur magazine were formally merged, and the network of China's top entrepreneurs was established. China Entrepreneur magazine is the first magazine named "Entrepreneur" in China, adhering to the principle that "the competition of national strength lies in enterprises, and the competition of enterprises lies in entrepreneurs". It is a business magazine established as a business leader, a recognized leader of China's mainstream business finance magazines, and a witness of the globalization process of Chinese enterprises.
